You pick three movies you already like and our AI will make a suggestion based on similar story plot, genre and mood. 

Variety

Comfort

Relief

ABOUT popCORN

Mission – In just one click, we provide you with personalized movie suggestions based on the movies you already like.

Vision – We want people never to watch a bad movie again.

Sample

Plot summary

Vincent Vega (John Travolta) and Jules Winnfield (Samuel L. Jackson) are hitmen with a penchant for philosophical discussions. In this ultra-hip, multi-strand crime movie, their storyline is interwoven with those of their boss, gangster Marsellus Wallace (Ving Rhames); his actress wife, Mia (Uma Thurman); struggling boxer Butch Coolidge (Bruce Willis); master fixer Winston Wolfe (Harvey Keitel) and a nervous pair of armed robbers, “Pumpkin” (Tim Roth) and “Honey Bunny” (Amanda Plummer). 

Where to watch

 Netflix, HBO Max, Amazon Prime Video & more.

Our Recommendations

The Killing, To Die For, American Hustle.

 

Marketing Strategy

1: Search engine marketing campaign 

We will target our customers with a search engine marketing campaingn. The idea is that anytime a person is searching for a term or is asking a question, we will target them with paid advertisements in the search results. We will use for our campaign terms related to the cinematographic world like movie titles; movie genres, etc. 

The campaign will be launched on platforms like Google, Bing, Baidu, Yahoo, Yandex and Ask. 

2. Social media marketing campaign

We will start a social media marketing campaign on Facebook, TikTok, Instagram,  Twitter and Youtube. The campaign will include content that will be published organically (for free) and we will use also paid ads that will attract more followers. Our strong point will be the creativity of the content that will be out of the box, funny and with targeted messages that will engage our consumers.

3. User-Generated Content  marketing campaign

User-generated content marketing campaigns is where instead of a business creating content to share, our audience does it instead, because when someone you know does something, it’s much more likely to be engaged in the content. Our campaign will challenge our audience to recreate a scene from their favorite movie and to challenge their friends to guess the movie, leading this way to engagement and awareness about our company, that will be the promoter of this campaign. 

This is part of the project „DEFRY – Digital Entrepreneurship for Rural Youth”, which was financed with the support of the European Commission through Erasmus+ Programme. This blog reflects only the author’s views, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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euroactive@euroactive.org
Curtea de Argeș, Romania

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